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What is a trademark?

A trademark is anything used to identify the source of a product or service, including alphabetic characters, numbers, a word, phrase, slogan, logo, colour, smell, sound, shape, package design, or a combination of these. A trademark distinguishes the product of one competitor to the other to ensure there is no confusion.

The registration of trademarks locally in Zimbabwe is governed by the Trademarks Act Chapter 26:04.

More on trademarks at Marume and Furidzo Legal Practitioners website